How to Optimize Your Content for Voice Search
How to Optimize Your Content for Voice Search in 2024
Collectively, voice search is not just a futuristic tool, it is a tool that is influencing the way in which people look for information on the internet right now. It likely comes as no surprise that since the introduction of popular virtual assistants such as Siri, Alexa and Google Assistant discovering how to properly optimize content for such searches has become critical for most businesses. In this article, I will outline things that you need to do for your content to be ready for voice search in 2024.
Why Voice Search Matters
The use of voice search is slowly becoming common because of the ease of using it. It lacks the traditional input where one has to type the search query and get the results, instead, users can speak to their devices. Data shows that in today’s societies, a large number of all internet searches are being done by voice commands. This has large consequences for SEO since voice queries are usually phrased as conversational questions as opposed to typed keywords.
Focus on Conversational Keywords
Therefore, voice searches are slightly more conversational as compared to the most basic text searches. For instance, a user may search for ‘restaurants in Lahore’ using the keyword but when he is speaking to the device he is likely to say ‘which are best restaurants in Lahore’.
For voice search, use many natural language texts and phrases that visitors can use when speaking to their devices. Leads like Q&A can be generated using other tools such as “AnswerThePublic” in a bid to create content that responds to the most asked questions within your niche.
Optimize for Question-Based Queries
Voice searches, most of the time, are asked in a form of a question. For instance, people will go to the virtual assistants and type questions such as “How do I create Leather Crafts?” or “What is the current weather like?”
To attract this traffic, format the content to those questions in your niche. These questions should be answered with subheadings of H2 and H3 and make the answers precise. This in addition to Voice search optimisation also boosts your position to be in the Google’s featured snippets that are frequently read by voice searches.
Enhance Your Local SEO
One will find that many of the voice searches being conducted are for local purposes. Due to this, people use queries such as, ‘What is the nearest coffee shop?’ or ‘Which is the best restaurant nearby?’ If you want to target such traffic, it is vital to focus in your content for local SEO.
Include Local Keywords
Make sure you use local keywords in your website. For instance if your store is a shoe store in Karachi, your relevant phrases could include among them as ‘the best shoe store in Karachi’ or ‘shops where one can buy shoes in Karachi’. Also make sure that the contact information that you provide in various online directories is uniform.
Answer Questions Clearly and Concisely
The same should be done when developing articles or other types of content; will an audience be able to easily learn answers to basic questions about a given industry? It is better to specific, use bullet points, numbered lists, and avoid any writing style which could be easily bypassed.
Optimize Page Load Speed
Make your website take as little time to load as possible and for this, reduce picture size, work with CDN and code. By using the “PageSpeed” Insight facility of Google, you can know the areas that you require making improvements.
Ensure Mobile Responsiveness
It should be responsive to the extent that it delivers same content and is usable in any device that one may be using. Making sure your site is mobile-friendly also necessarily makes for better overall UX and improves your odds of ranking on mobile and voice search.
Use FAQs
They were suggested as an ability to use more of what appears to be conversational language and the ability to provide answers to frequently asked questions in the course of responding to them. It might be useful to introduce an FAQ section to your blog posts or product pages and enter there, phrases that can be used in the voice search by a user.
